The Aspire Company | Blog
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23 Apr

Are you a small business owner or marketing manager looking to improve your website’s ability to rank for targeted keywords? If so, then you should be familiar with metrics such as Domain Authority (DA), Trust Flow (TF), Citation Flow (CF), and Arefs Scores. These metrics are all integral in determining the success of website visibility and rankings on Google. But what exactly do they each mean? In this blog post, we provide an overview of how each metric measures a site's authority, how they differ from one another, and why they are crucial components of achieving goals around search engine optimization (SEO). Overview of Domain Authority, Trust Flow, Citation Flow, and Arefs Scores As competition for online attention intensifies, it is important for website owners and digital marketers to understand the various metrics that determine a website's authority and trustworthiness. Domain Authority (DA), Trust Flow (TF), Citation Flow (CF), and Arefs Scores are four such metrics that can help gauge a website's credibility and influence. DA pertains to the overall strength of a website's domain, while TF and CF measure the quality and quantity of the backlinks pointing to the site. Arefs Scores analyze a website's organic search traffic and backlink profile. By understanding and monitoring these metrics, website owners and marketers can proactively improve their website's visibility, engagement, and overall performance. How These Metrics Determine Your Website's Ability to Rank for Keywords Search engine optimization (SEO) is essential for improving your website's visibility and increasing traffic. One crucial aspect of SEO is using...

00:06 / Insights / SEO
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13 Apr

Are you a financial advisor frustrated with the lack of traffic to your website? Do you find yourself asking why, despite all of your hard work, it seems like no one is engaging with the content on your site? It can be incredibly disheartening when you put time and resources into creating professional websites that people simply do not take the time to view. It can be even more frustrating when advisors from your study group report that they capture and convert leads that lead to AUM growth, consistently, month after month, while your website converts a non-stop barrage of vendors trying to sell you something. You may be inclined to believe that these successful peers are outliers and are just better than you at 'marketing on the web.' The truth, however, is your website is underperforming because you do not have an optimized site that is set up to target specific keyword phrases in a way that speaks to Googles Algorithm correctly -- and you lack a backlink strategy that helps you win a mathematical algorithmic popularity contest that you don't even know to exist. Purchasing 'canned' web content and blogs is certainly convenient but is not a viable strategy to rank for keywords and capture leads that generate AUM. In this blog post, we will dive into why financial advisor sites that use purchased content fail to attract meaningful visitor traffic and meaningful engagement that leads to increased AUM. Understanding why purchased content fails to drive traffic and conversions Understanding...

03:42 / Financial Advisor Marketing / Insights
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06 Apr

Are you struggling to convert website visitors into leads and sales? If so, a website conversion lead funnel could be the solution for your small business. This strategy is widely used by entrepreneurs and organizations such as lawyers, financial advisors, and other professionals alike. A conversion lead funnel allows you to nurture potential customers through the buying process in order to increase customer conversions. In this blog post, we’ll explore what exactly a website conversion lead funnel is and how you can create one for your own business development goals. Read on to learn more about the power of an effective web-based lead funnel! Understanding the basics of a website conversion lead funnel Understanding the basics of a website conversion lead funnel is essential for any business looking to maximize results from its digital presence. To make this process more effective, one must first define their target audience and ensure that any content created meets their needs (i.e., people who buy, shop, or need your products or services). This also requires creating a good landing page with relevant content and a clear call to action. Many tools are available to create a landing page, and most marketing companies can whip one up relatively quickly. Once that is done, companies must strive to drive traffic to the landing page in order to maximize conversions. This is where things can get complicated. Social media is a great place to push traffic to a landing page; in some cases, the cost per click can be...

23:12 / Insights / Lead Funnels / Marketing Strategy
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06 Apr

Are you a small business owner or organization wanting to capture the competitive benefits of appearing at the top of Google’s organic search engine rankings? If that's the case, then you are probably aware that one of the most effective ways of driving traffic to your website is through your web page(s) ranking for keywords relevant to your content. But how do you ensure that this happens? While there may be a range of steps involved, and it can take time as well as effort to send more visitors searching for what you have on offer, by familiarizing yourself with all aspects related to ranking a single keyword phrase in Google – from conducting keyword research right through to monitoring and tracking progress –you can become better equipped when it comes optimizing your content. In this article, we will explore each step necessary in order to achieve success online; broken down into easy-to-follow sections so entrepreneurs like yourself can focus on capturing those organic search results. Conducting Keyword Research to identify the best keyword phrases to target Successful rankings for a single keyword in Google start with careful and thorough keyword research. Identifying the best headwords, long tail keywords, phrases, and questions your customers might ask can make or break your success. By researching and analyzing the competitive landscape, you can narrow down the breadth of your focus and find the successful keyword combinations that will rank your content well in search results. This preliminary research is necessary to increase visibility and...

00:11 / Insights / SEO / Uncategorized
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05 Apr

Are you a small business owner whose website isn't ranking on Google for the keyword phrases that drive revenue? You're not alone. While competition and resources might seem intimidating, there are strategies and techniques that can help get your website to the top of search results without wasting time and making bad investments. This blog post will walk through why most websites fail to rank for important keywords, provide actionable steps to take to increase visibility in SERPs (search engine result pages), and share tips on how to build backlinks with more domain authority. Read on to learn key tactics behind successful SEO keyword targeting. Understand the competition and identify keyword phrases that make sense for your business. For a business to rank in the top 3 search results and drive revenue, it is important first to understand the competition. Spyfu.com provides helpful intelligence about competitors in your sphere and enables you to identify how they rank for particular keyword phrases. Utilizing this tool to better understand who is targeting what keywords gives you insight into where your business can stand apart. Likewise, Ubersuggest.com can be leveraged to research keyword phrases that make sense for your brand and audience. This tool helps you see insights into search volumes and competition associated with particular terms, empowering you to choose the most efficient, ROI-friendly keywords to benefit your business’s online visibility. Optimize your website for keyword phrases using content, tags, and meta descriptions. Optimizing your website for keyword phrases is essential for achieving a higher search...

18:49 / Insights / SEO
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