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Are you a small business owner or organization wanting to capture the competitive benefits of appearing at the top of Google’s organic search engine rankings? If that's the case, then you are probably aware that one of the most effective ways of driving traffic to your website is through your web page(s) ranking for keywords relevant to your content. But how do you ensure that this happens? While there may be a range of steps involved, and it can take time as well as effort to send more visitors searching for what you have on offer, by familiarizing yourself with all aspects related to ranking a single keyword phrase in Google – from conducting keyword research right through to monitoring and tracking progress –you can become better equipped when it comes optimizing your content. In this article, we will explore each step necessary in order to achieve success online; broken down into easy-to-follow sections so entrepreneurs like yourself can focus on capturing those organic search results. Conducting Keyword Research to identify the best keyword phrases to target Successful rankings for a single keyword in Google start with careful and thorough keyword research. Identifying the best headwords, long tail keywords, phrases, and questions your customers might ask can make or break your success. By researching and analyzing the competitive landscape, you can narrow down the breadth of your focus and find the successful keyword combinations that will rank your content well in search results. This preliminary research is necessary to increase visibility and...